A prefooter is a section that appears just above the footer of your website. It’s a valuable piece of real estate designed to highlight key information or calls to action (CTAs) that guide users toward conversion: whether that’s booking a tour, submitting an enquiry, registering for an event, or taking the next step in the admissions journey.
While footers typically contain static, site-wide links and contact information, prefooters are more dynamic and purpose-driven. They’re often used on a global level, but within our Website CMS, you have the flexibility to create and assign multiple prefooters across different pages of your site.
This means you can tailor your messaging to match the content and intent of the page a user is currently on. For example, a prefooter on your News & Events page might promote an upcoming Open Day, while your general site pages might display broader CTAs like “Book a Tour” or “Enrol Now.”
Each prefooter can include editable text and buttons, giving you full control over how you communicate and convert. The design and layout of your prefooter will depend on the tier your website is built on. If you’re using a Ready-Made Design, your prefooter layout and fields will follow a set structure. However, if your site is part of the Premier or Select tier with a custom header and footer, your prefooter may be uniquely styled and come with tailored CMS options to match.
Regardless of the design, the purpose of the prefooter remains the same: to capture attention at the end of the page and guide users toward meaningful action. Users who scroll to the bottom of a page are often more engaged, making this the perfect moment to present a clear next step. Whether it’s driving enrolments, encouraging event sign-ups, or simply deepening engagement, a well-designed prefooter helps turn passive visitors into active participants.
The following insights were used to support the purpose and benefits of using prefooters on your website:
Nielsen Norman Group Scrolling and Attention
Research showing that while attention is highest at the top of a page, users who scroll to the bottom are often more engaged and ready to act.HubSpot Where to Place Your Calls to Action
Highlights the effectiveness of placing CTAs at the end of content, where users are more likely to take meaningful action.CXL Mastering the call to action: here’s how words, color, size, and location matter
Emphasises the importance of tailoring CTAs to match page intent and user behavior to improve relevance and conversions.