You can create text links within your Website pages.
Create or edit a Website page. Highlight the text that you'd like to link.
Click the below icon in the format bar above your text.
The below drop-down menu will appear - click 'Insert link'.
The below pop-up window will appear.
Copy and paste in the link you'd like the word to link to and click 'Insert'.
Your word will now be linked. Don't forget to click 'Save'.