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How to track page conversions with Google Analytics
How to track page conversions with Google Analytics
Ben Hare avatar
Written by Ben Hare
Updated over a week ago

Below is a quick guide on how to track page conversions using Google Analytics. If you need a hand with any of these steps, please reach out to the Google support team, who'll be able to help.

Option 1: Tracking page conversions on a custom 'thank you' page.

You can track lead conversions on a Funnel or Enrol form if you've created a custom thank you page. To do this, you'll require a Google Account with a property ID to add the conversion goal.

Step 1. Add your property ID to Funnel following the instructions here.

Step 2. Create your website goal under “All Website Data” under your property details.

  • Select Conversions > Goals tab.

  • Create a goal by selecting “Set up Goals.”

  • Choose your goal “Destination”

  • Include the complete URL of your thank you page with the option “Equals To,” leave “Funnel” and “Value” toggled off, and then click “Save.”

Step 3. To track the goal, you can navigate in Google Analytics to Realtime > Conversions and to the goal that you've created.

Option 2: Tracking conversions through the 'submit' button

This option allows you to track conversions through the “Submit” button if you're not using a custom thank you page. To do this, you'll need access to both Google Analytics and Google Tag Manager.

Step 1. Add your property ID and Google Tag Manager ID to Funnel following the instructions here.

Step 2. Select “Tags” from the left side menu and create a new tag titled “Form Event Submit”.

  • Choose Tag Type: Universal Analytics

  • Choose Track Type: Event

  • Select the category of tracking, in this example, we're using “Form Submit.”

  • Choose the “Action” which will appear in your Google Analytics > Events. For this example, we've used “Enquiry Form,” which helps us to identify the form type.

  • Select “Enable overriding settings in this tag” and add your Google Analytics ID in the “Tracking ID” field.

  • Leave the rest of the field's default and click “Save.”

Step 3. Now that you have created your tag, select the “Trigger”.

  • Trigger Type: Click All Events

  • This Trigger Fires On: Some Clicks

  • Choose the dropdown and select “Click ID” > “Contains” and add the ID button-complete

Step 4. Submit and Publish the changes

Step 5. Go to your form, submit an entry and visit Google Analytics to confirm the Event has fired.

Step 6. Select “Events” and you should see the name of the action appear.

Note: This method isn't supported for iFrames and is only supported for hosted forms. If you would like to track the conversion for a form you have embedded on your website, set up the completion page redirect for this form and add the tracking code to that webpage.

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