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Switching over to Google Analytics 4
Switching over to Google Analytics 4

What you need to know for the Setup and Install of Google Analytics 4 with Google Tag Manager

Claire Wuoti avatar
Written by Claire Wuoti
Updated over 8 months ago

In July 2023, Google Analytics 4 will be replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.

Analytics creates a single user journey from all the data associated with the same User-ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User-ID natively across all reporting, analysis, and insights, and doesn't require a separate User-ID reporting view. You can read more here.

There are several ways to get started with Google Analytics 4. One option is to create a new property (it will automatically be GA4). The other option is to use the GA4 Setup Assistant. Please note that assistance for the set up and installation of Google Analytics 4 are outside the scope of this guide, but a Google search or the links above will bring up many tutorials and training videos.

Website Implementation

After you have set up the new Google Tag (with GA4 configuration), please follow this article to find where you need to put the Google scripts.

There will be two separate scripts (header script and body script).

Funnel Implementation

After you have set up the new Google Tag (with GA4 configuration):

  1. Navigate to the form you want to start tracking from the Forms page

  2. Select the three-dot menu, Edit form

  3. Once you are in the form, choose the More > Form Settings

  4. Scroll to the bottom of the page and add your new Google Tag ID
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  5. Save and Publish your form.

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