Personalization tokens allow you to create more personal and engaging emails by displaying specific contact properties based on content data within Funnel. These tokens can be added to your email subject line or within email templates to boost engagement with your audience.
Navigate to 'create email' either from, bulk actions, lead page or Communications. From here, you can select the ‘insert token’ symbol to choose from a wide variety of personalized tokens.
It's important to note that in order for your personalization tokens to display a value, the contact viewing it must have an existing contact record within your Funnel account and a known property value for that token.
For example, if you select the token ‘Guardian > First Name’ you must ensure that you have this information stored within Funnel for it to appear correctly, otherwise, if the value is missing, it will appear as 'Hi Guardian > First Name’ in your email instead of 'Hi Jane.'
Personalization tokens are a great way to engage your audience, but we always recommend sending yourself a test email to sure the values are displayed correctly before sending your email.
For more options and examples of tokens to address guardians, please see this article.
If you need a hand with any of your Funnel communications, please reach out to your Digistorm Client Success Manager, or start a conversation with our Support team via the messenger icon in the bottom right of the screen.